Analytics to Maximize Market Penetration for New Products Launch

A self-service scenario analyzer tool to optimize resource allocation was provided to a consumer lifestyle electronics firm, which reduced the Go/No-Go decision timeline for new product launches by half. The ‘Go’ decisions taken were far more resilient to market dynamics as they addressed the root causes.

The Problem
60% of new product introductions in the consumer lifestyle space fail to take off due to wrong markets/positioning, resulting in losses running into billions of dollars.

The Before State
Time-to-market was protracted as there was no scientific way in measuring expected success of new product launches.

The LatentView Solution
Identified key factors influencing PTB sales using Bayesian models, prioritized markets based on customer propensity and provided a self-service scenario analyzer tool to optimize resource allocation.

The After State
Go/No-Go decision timeline for new product launches was cut by half and the ‘Go’ decisions taken were far more resilient to market dynamics as it addressed the root causes.

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