Three ways to institutionalize data driven decision making in your organization:

  1. Uniformity โ€“ rationalize business processes to drive consistency and cut out flab.
  2. Scalability โ€“ multiply business impact by repeated use of innovation.
  3. Measurability โ€“ the rigor of scientific enquiry adapted to businesses. Hypothesize, test, infer and ACT.

We have focused our innovation initiatives around enhancing marketing effectiveness.

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