Founded in 2006 by Venkat Viswanathan, Pramad Jandhyala and Ramesh Hariharan, LatentView has sales offices in Princeton, New Jersey and Mumbai, India and its Global delivery centre in Chennai. The delivery centre in Chennai supports the company’s analytics and technology activities, developing models and applications for use by clients.

LatentView helps clients to develop and deploy result-oriented analytics solutions that enable them to make smarter decisions using their data, on an ongoing basis.

The solutions help clients improve marketing performance; efficiently trade-off risks against available opportunities, maximize customer value, and increase employee effectiveness. LatentView combines business domain knowledge in Consumer Lending, Consumer Financial Services, Insurance, Consumer Goods, Retail and Technology industries with expertise in analytics, quantitative modeling, decision management and business research to build practical solutions that deliver long term business value to our clients.

The global team of skilled business analysts, analytical modelers and data management experts, united by a passion for analytics, develop fact-based, hypotheses-driven, rigorous solutions that deliver outstanding value to our clients. We have flexible engagement models to suit varying needs of our clients with differing analytic capabilities, business needs and data availability.