What is a Center of Excellence

LatentView sets up dedicated offshore Analytics Centers of Excellence (CoE) that assists with targeted customer acquisitions, enhancing channel effectiveness, understanding customer segments, and in developing data-driven campaigns that use predictive models for identifying customers who are ripe for cross-sells, are at churn risk, and estimating customer life time value. In the fast changing environment of digital marketing and social media, we help our client derive insights from search, web analytics, digital marketing, social media, track influencers and develop strategies to enhance Returns on Marketing Investments.

What is a Center of Excellence