Monitor, measure, analyze, insights
In the fast changing environment of digital and social media, consumers’ preferences are reshaping business priorities. Marketers need to keep pace and engage with consumers on their preferred media. Marketing leaders need to invest in the right mix of people, platforms and process to create business impact. Marketing needs to reinvent itself to monitor, measure, analyze and drive through insights. And the good news is that instrumentation and measurement are built in from the ground up in digital marketing platforms.