SUCCESS STORY / MAXIMIZING TRADING ACTIVITY

 Business Challenge
Business Challenge
Client is India's Leading integrated online securities trading service provider offering brokerage,dematerialization and trading services.The client saw a significant drop in trade activity driven by seasonal fluctuations in stock market leading to lost brokerage revenue.The client wanted to iniate proactive measures to arrest this trend.
 LatentView Solution
LatentView Solution
LatentView developed a four stage solution to address the client needs:
Market Scenario Analysis:  Clustering of trading weeks into periods
Customer Segmentation:  Segment the Trading base
Predictive Modeling:  Identify customers with high risk of reducing their trading levels

 Benefits to the Client

LatentView Solution Benefits
Significant increase in trade volume driven by more precise targeting of offers
proactive Customer Retention driven by expected behaviour and potential
A more Data Driven approach to customer management.