Churn Management
Today's companies face fierce global competition, saturated markets, price wars, decreased customer attention spans and diminishing customer loyalty. Given this operating environment, it's more important than ever to reduce customer attrition.

Research has shown that, on average, it is less expensive to retain an existing customer than to acquire a new one. But not all customers are equal. Companies find it imperative to determine which customers are likely to churn, and which they would like to keep, so they can take the necessary steps to prevent them from leaving.

In this context, marketing and customer service managers are searching for more effective ways to retain profitable customers. They would like precise answers to questions such as:

• Who are the most loyal and most profitable customers?
• What are the drivers of churn? What behaviors indicate a dissatisfied customer?
• How can I utilize customer behavior data to systematically identify customers with high attrition risk?
• Which customers I should target my retention efforts on?

Using predictive analytics, LatentView can help you identify customers with high attrition risk and target them for appropriate treatment. By identifying potential churners and their lifetime value, you can take appropriate marketing actions to prevent defection of high value customers, limit further service investments in unprofitable customers and avoid targeting similar unprofitable segments in future acquisition efforts.