Predictive Analytics: Business Intelligence's Next Step
Rick Whiting of InformationWeek highlights the trend of predictive analytics being built into mainstream applications, and being part of everyday decision making.

http://www.channelweb.com/sections/allnews/article.jhtml?articleId=188501302&cid=ChannelWebNews

Talent, Culture & a Headstart Keeps you ahead of the crowd!
Prof. Tom Davenport, says that intuition alone will not suffice and companies have to create a well thought-out analytics strategy to get ahead. According to him, intangibles like Talent, Culture and starting early could prove crucial in how far you can get ahead of your competition.

http://www.bizintelligencepipeline.com/showArticle.jhtml?articleId=184428823

High Performance Marketing: How to Deal with Direct Marketing's Evolving Challenges and not Burn Out Your IT Department
A very relevant article on the evolution of database marketing and the need to be smart in managing limited IT resources while achieving marketing objectives

http://www.dmreview.com/article_sub.cfm?articleId=1054560

Competing on Analytics
Prof. Tom Davenport highlights the increasing adoption of analytics by some progressive companies. Tom has termed this new breed as "analytical competitors" - firms that have made analytics their primary competitive weapon.

http://www.dmreview.com/article_sub.cfm?articleId=1036739

The New Face of Outsourcing, Businessweek
BusinessWeek says the distribution and disaggregation of the modern corporation is inevitable. Outsourcing will take many forms and Business Analytics is likely to be another area that sees a huge surge in the next decade.

http://www.businessweek.com/magazine/content/06_05/b3969401.htm