Response Modeling
While the cost of Direct marketing campaigns have increased, the response
rates are at an all time low. This is not surprising given that most consumers receive far more offers
than they can absorb. For example, each consumer in the U.S. on average receives
three direct mail offers for a credit card each month,
which translates into literally billions of offers every year. Unless they stand out from the rest,
most offers are unlikely to capture the attention
of prospects.
In such a scenario, marketing managers in many companies would like better answers to questions such as:
- How can I prioritize who to target?
- Which prospects will respond to this campaign?
- How can I acquire more customers who look like my best customers?
- How do I optimize my campaign dollars by focusing on the right prospects?
LatentView's Response Modeling solutions can help you answer some of these questions more precisely.
Our solutions rely on
to help score your prospects based on their propensity to respond to a
particular offer. By precisely targeting only a subset of prospects, you can reduce your campaign cycle times,
drive down costs of acquiring new customers, and extract maximum mileage out of your campaigns.
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