Customer Analytics Manager - Telecom
You will work with one of our clients who is focused on managing customer churn. Your mandate will be to manage a team that analyzes customer data to help minimize customer churn using data mining, segmentation and predictive modeling. Additionally, you many need to provide actionable guidance to our client's marketing and customer service teams on interventions to prevent churn of high value customers.
Detailed Responsibilities
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Analyze and profile customer data for providing inputs for business cases, assessment and improvement of churn management programs
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Link program results to action plans for data collection improvement, data integrity, and other key initiatives
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Assist client in conducting champion / challenger testing to compare and refine marketing strategies. Help in evolving appropriate business rules
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Understand drivers of churn through different types of analyses
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Build predictive models for customer retention programs
Mandatory Requirements
- More than 3 years of hands on experience in consulting and / or statistical analysis in the Telecom domain
- Experience in performing customer data analyses using multivariate analytic techniques
Optional Requirements
- Knowledge and experience of SAS / SPSS / STATA
- Database design techniques
- Working with large datasets
- Marketing & CRM experience
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