Consumer Marketing
LatentView helps marketers leverage analytics to address some of the key challenges they face today: Understanding consumer needs, developing the right product strategy and creating winning products, maximizing return from advertising and promotions, enhancing sales force effectiveness, optimizing distribution, setting the right price.
Consumer Insights
To win in today’s globalized and fragmented marketplace, winning marketers adopt a consumer-focused approach. Understanding the consumer is the starting point for all of marketing - from planning and design to execution and promotion. LatentView’s Consumer Insights solutions help marketers understand the consumer viewpoints - their needs, values, perceptions and actions. Marketers can springboard from these learnings and act on the insights.
Consumer Insights | Consumer Choice Modeling
Pricing
Few investment decisions within a firm have more critical consequences than pricing, since price directly affects revenue, demand and cost. LatentView develops pricing models that help marketers make the right pricing decisionsand discounting strategies. The models take into into account the impact of bundling and substitute product lines, and explain the underlying relationships between pricing, and other factors.
Advertisement & Promotions
Advertising is a complex tool for many marketers. Its effects play out over time, may be non-linear, and interact with other elements of marketing mix in impacting sales. LatentView can enable managers make effective advertising decisions by developing mathematical models that answer key questions : how much to spend, what media should be used, and what message should be sent.
Sales Promotions, a widely used and increasingly important element of marketing mix, is used to stimulate demand in the short term. There are often multiple, sometimes conflicting, objectives such as increase repeat buying, market share, trial among non-users, category switching, improve product image, and liquidate short term inventories. LatentView provides marketing managers insights about the effects of promotions by developing analytic models and operational tools that support promotional decision making.
Sales & Distributions
Sales Force plays a critical role, especially for financial services, pharmaceuticals, and consumer goods. To maximize sales force effectiveness, managers need to make a number of strategic and tactical decisions - including sales force sizing, territory allocation, call-planning, and training and compensation. LatentView can helps sales managers make the best decisions with respect to sizing, allocation of sales effort to customers, products and prospects, territory planning, commissions and quotas and attrition management by developing predictive models that. help sales managers make best decisions with respect to sizing, right allocation of sales effort to customers, products and prospects, territory planning, setting commissions and quotas and attrition management.
Distribution channels also provide the foundation for other marketing operations. With the proliferation of distribution channels today, managers are always looking at more efficient ways of making goods available to buyers. LatentView can build analytic models that can help managers make decisions regarding distribution location decisions, including market selection, site location, store characteristics, as well as logistics related decisions such as warehouses, inventory levels, packaging and transportation.
LatentView incorporates the professional judgment of marketing managers in the solutions that we build. Our solutions balance complexity, stability and ease of use, and provide marketing managers with actionable insights. Talk to us today for enabling a truly agile, data driven marketing organization.
