- Case Study
- Using Data to Increase Revenues while Building Relationships
- Our client, Fortune 500 CPG company wanted to increase revenues while building relationships.
- They wanted to enable sales representatives to make accurate product recommendations at point of sale.
- Segmentation on the basis of location, store category/ type.
- Used collaborative clustering to build a recommendation engine
- Point of Sales recommendations estimated to have a lift of ~8%.
- Helped build long-term relationship with smaller retail outlets.