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Business Challenge

  • Our client, Fortune 500 CPG company wanted to increase revenues while building relationships.
  • They wanted to enable sales representatives to make accurate product recommendations at point of sale.

Solution

  • Segmentation on the basis of location, store category/ type.
  • Used collaborative clustering to build a recommendation engine

Impact

  • Point of Sales recommendations estimated to have a lift of ~8%.
  • Helped build long-term relationship with smaller retail outlets.