WHAT WE DO / SOLUTIONS BY FUNCTION

Business Research

Businesses today heavily rely on information regarding crucial factors that have an impact on the target market and existing business environment. There also seems to be a need to constantly monitor these factors to gain an edge over competition as well as to devise effective strategies for development and expansion.

The information needs of an organization cannot be always met effectively internally, more often than not, most of the information to be sought lies outside the organization. There is a definite cost ascribed to availing this in terms of both resources and time, even more so for time crunched decision makers who need to focus on the actual strategizing and implementation of business plans. Outsourcing business research requirements not only lowers costs due to minimal expenditure on internal infrastructure but also assures a predictable and budgeted spend.

Areas of Expertise
Industry Analysis
Financial Research
Environmental Factor Analysis

Our Research Process
The diagram below depicts our typical research process- secondary sources of information are tapped, required information is extracted, assimilated, analysed, and finally the output is presented in a pre- agreed format.



Some Project Examples
Our Business Research Solutions seek to aid managers to proactively manage their business in various areas, such as:

New product / service evaluation.
Exploring New Markets, Product lines, geographies etc.
Competitor profiles and analysis.
Merger & Acquisitions: Opportunity Identification, comparative studies and evaluations.
Customized reports on different spheres such as regulatory / economic, demographic, social and geographical trends.

Current Packaged Offerings
Opportunity Evaluation: This aims to evaluate product/service offerings of the Client by
Assessing the market value of the opportunity.
Analyzing existing industry players such as Competitors, Distributors and Suppliers.
Determining the feasibility of a new opportunity and evaluating it on the basis of the following factors
  • Market Potential in terms of Opportunity size, Growth rate, Competition analysis, Market share analysis, Risk-Mitigation plan
  • Technology Assessment
  • Economic Viability
  • Strategic Alignment
  • Consumer Preferences
Strategy Support: Framework for these assignments depends on the scope of the business problem. The following are a few examples
Exploring market spaces to identify business opportunities.
Providing knowledge support in strategic decision making in the area of mergers and acquisitions.
Providing customized Company reports as on need basis.
Country specific opportunity analysis.

Ongoing Information Support: These assignments intend to provide ongoing information support that is imperative to keep in pace with the industry at any point in time. This is includes
Tracking industry players, key economic indicators, drivers for growth, business and technology trends, and significant developments at a regional or country level.
Providing Information on relevant company financials, product launches, mergers acquisitions and other significant developments.
Product Feature Analytics to understand the buzz of the market, i.e consumer ratings on key features.