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Amazon Web Services - Advanced Consulting Partner
Microsoft Silver Cloud Platform Partner
Frost & Sullivan - Analytics Company of the Year 2015
Delloitte - Technology Fast 50 Winner (2009-2015)


LatentView Analytics is one of the world’s largest and fastest growing digital analytics firms.

We help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage.

LatentView provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions.

Some of Our Clients

  • “LatentView has been a very capable business partner for Equinix to build business insights and foresights through a well-defined analytics framework. Our partnership with LatentView over the past year focused on co-developing analytic solutions that encompass automated dashboards, forecasting models and a recommendation engine to identify new business opportunities. The LatentView team’s professional approach and expertise in analytics ensured that our expectations were exceeded at each stage.”


    Jaganathan Jeyapaul

    VP, Software Architecture and Engineering, Equinix
  • “LatentView brings the ability to respond to business needs faster by providing more real time analytics and ad-hoc reporting support. They also bring complex data handling skills, in a flexible manner.”


    Veronika Belokhvostova

    VP, Analytics & Strategy, Hotwire
  • “LatentView Analytics has possibly one of the widest and most advanced personnel in the digital marketing space and with its innovative products and solutions it covers variety of verticals like Retail, Consumer Packaged Goods, Financial Services and Technology. With creative products like Early Warning Solution, Bidwiser and PanelMiner and with an Advanced Consulting Partnership with Amazon Web Services, Latent View has emerged as the winner of 2015 Company of the Year-Analytics.”


    Joe Fristensky

    Senior Partner, ICT Practice (Global), Frost & Sullivan

The LatentView Approach

Our impressive client retention rates and long-term relationships give us the confidence to invest early in understanding our clients’ business goals and challenges. LatentView’s customized roadmap is designed to move clients across the analytics maturity quadrant, allowing us to grow with our customers as their digital acumen increases. By setting up Centers of Excellence (CoE) we are able to demonstrate significant ROI on analytics spend from day one.

At LatentView, we believe that Business + Data + Math = Actionable Insights.

Our Services

When it comes to marketing analytics, LatentView has possibly the largest body of work and experience. We are recognized as leaders in Digital Analytics and Marketing Analytics and often work as exclusive partners to our customers in this area. Our Big Data expertise allows us to look for insights in large, complex digital data from multiple disparate sources, including web analytics. Our insights have helped our customers achieve:



Superior Consumer Insights

By analyzing digital data, LatentView Analytics provides its customers with a granular understanding of consumers, their affinities, preferences and choices



Improved Campaign Performance

By analyzing digital data, LatentView Analytics helps marketers target multiple consumer segments, providing them with relevant customized offerings



Greater Marketing Effectiveness

By analyzing digital data, LatentView Analytics helps marketers improve their performance across channels and optimize spend



Accelerated Product Innovation

By analyzing digital data, LatentView Analytics helps marketers accelerate their product innovation cycles giving them a first mover advantage



Enhanced Consumer Experience

By analyzing digital data, LatentView Analytics helps marketers measure and improve consumer experience across multiple channels


Revenues &

Increased Revenues & Marketshare

By analyzing digital data, LatentView Analytics helps marketers understand purchase behavior and its drivers there-by increasing revenues and market share

LatentView Analytics Chairman Venkat Viswanathan Honored with IIT Madras Distinguished Alumnus Award


Company Helps World’s Most Recognized Brands Drive Digital Transformation and Gain Competitive Advantage Through Data-Driven Insights...

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LatentView Analytics Chairman Venkat Viswanathan Joins Forbes Technology Council


Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs and Technology Executives Princeton, N.J....

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LatentView Wins Deloitte Technology Fast 50 Award For Eight Consecutive Years!

2 (6)

Chennai, India and Princeton, NJ – October 26, 2016 – LatentView Analytics, a leading digital analytics...

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LatentView Celebrates a Decade of Rapid Growth and Market Demand for its Big Data Analytics Expertise

10 years

Company Helping Some of the World’s Most Recognized Brands to Drive Digital Transformation and Gain Competitive...

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LatentView to Present at 3rd Annual Retail & Consumer Packaged Goods Executive Summit


LatentView Analytics, one of the largest and fastest growing data analytics firms globally, today announced that...

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Analytics powered marketing to drive customer centric retailing

Data Analytics Blog

According to a recent survey conducted by the US Census Bureau, in spite of shrinking wallets,...

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Work Culture at LatentView

We take great pride in the work culture we have created at LatentView. Our culture enables us to provide our workforce- some of the brightest technical and business minds from the top universities and industries- with an environment that challenges them intellectually and empowers them to make a positive difference to the world around them.

Our analysts bring a rare combination of left and right brain skills which enable them to influence outcomes and solve business challenges.


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