Big-Data Will Have Us Singing a New Tune

Venkat Viswanathan By Venkat Viswanathan, CEO of LatentView Analytics

The music industry has been hurting badly for years, but a turnaround may be coming with a little help from big-data.

We’ve all heard about the losses faced by the music industry in recent years with reports of total revenue falling from nearly $15 billion in 1999 to slightly more than $6 billion in 2009. And although Apple last month announced that we’ve now collectively downloaded more than 25 billion songs on iTunes alone, sales of digital downloads haven’t offset the industry losses. I believe big-data will play an enormous role in turning things around — sooner rather than later. Read More…



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